There's no arguing that 2016 was a really weird year. But at Spotify we wanted to focus on the music. So we used Data to tell the world about all the weird listening behaviors of our users. Around the holidays, we launched the brand's biggest global campaign yet that included over 7,000 contextual billboards, social content, personalized Year in Review emails and thousands of random Christmas gifts sent to specific fans.
Client: Spotify
Agency: Spotify In-House
Role: Art Direction, Design
Year: 2016

Collaborators: Dan Brill, Spencer Hansen, Ellen Pai, Martin Berggren, Rasmus Wangelin, Alex Bodman.

All projects made by Tal Midyan and
collaborators. ©2019.