A website for The Weeknd to accompany his fourth studio album, After Hours. The site invites fans to interact with a personalized Deepfake of The Weeknd that talks to you and knows everything about you. The entire experience is generative using deep learning and pre existing footage of Abel paired with Spotify listening data.  Recently awarded a Gold Lion at Cannes and was the Best of Show in the Interactive discpline at ADC.
Visit site here︎

Client: The Weeknd, XO Records
Agency: Spotify In-House
Role: Concept, creative direction, and design
Year: 2020

Collaborators: Kat Kvas, Karen Chang, Angela Gonzalez, La Mar Taylor, Ashley Graver. Developed by Jam3. Deepfake by Rodeo.

All projects made by Tal Midyan and collaborators. ©2021.