The Blue Note Records signed artist Lophiile, released his first EP “To Forgive” at the start of 2019. For the track “My Side,” we conceptualized a music video that explores how far we're willing to go when it comes to matters of the heart. What would you do for love?

After months of intensive casting, six people entrusted their stories and answers to this question, and acted them out themselves to create the cinematic backbone of the film.
Client: Lophiile
Agency: Independent, No Tricks
Role: Concept, Creative Direction
Year: 2019

Collaborators: Bryan Wolff, Rubberband, Chris Alborano, Patrick Golan, Matty Yu, Dave Rene, Luigi Rossi, and many more.

All projects made by Tal Midyan
and collaborators. ©2019.