In anticipation of 21 Savage's debut album "Issa Album", we launched an interactive website that celebrates one of hip-hop's most popular memes. Issa.Website is a machine-learning digital experience where with the help of 21 Savage, fans can identify virtually any object. Once the user pulls up the camera on their phone or computer and point it at something, 21 will reveal what it issa. Recently awarded by FWA .
Client: 21 Savage
Agency: Spotify In-House
Role: Creative Direction, Design
Year: 2017

Collaborators: Dan Brill, Spencer Hansen, Davis Najdecki, Payman Kassaie, Active Theory.


All projects made by Tal Midyan and
collaborators. ©2018.