I Was hired to concept and develop a scalable identity system and brand positioning for the launch of Haymaker, an LA based Advertising agency lead by Jay Kamath and Matt Johnson.  Inspired by the origin of  "Haymaker" - a boxing punch and an old farming tool, I created a custom typeface and iconography that repurposes the same curve.

Client: Haymaker
Role: Creative Direction, Design
Year: 2017